Golf Pro Strategy: How Tour Players Shoot Lower Scores

Strategic thinking is the invisible engine behind every low score. The best golfers don't rely on perfect swings alone. They use course management, shot selection, and data-driven decision-making to consistently shoot under par. And here's the good news: you can adopt the same golf pro strategy techniques to elevate your game, lower your scores, and play with newfound confidence.

In this comprehensive guide, you'll discover 12 golf pro strategy secrets used by tour players, learn how to apply course management principles to your own rounds, and see how the Hole19 Golf App can transform you into a smarter, more strategic golfer on every shot.

Whether you're aiming to break 80, improve your handicap, or simply make better decisions on the course, mastering golf pro strategy is your path to consistent performance improvement.

What is Golf Pro Strategy?

Golf pro strategy is the art of making intelligent shot decisions based on course conditions, personal strengths, and risk-reward analysis. Tour players prioritize course management over heroic shots, focusing on accuracy, positioning, and minimizing mistakes to consistently post low scores.

At its core, golf strategy is about playing the percentages. It's recognizing that golf isn't about hitting every shot perfectly - it's about managing your misses, playing to your strengths, and making smart decisions that give you the best chance of scoring well over 18 holes.

Professional golfers understand that every shot has a purpose. They consider:

-Wind direction and speed

-Elevation changes and how they affect distance

-Hazard locations and safe landing zones

-Pin positions and green contours

-Lie quality and shot trajectory options

They don't just aim at the flag and hope for the best. They calculate risk, choose targets that minimize danger, and execute with confidence because their strategy is sound.

The best part? You don't need tour-level talent to adopt this mindset. With the right approach and tools like the Hole19 Golf App, you can think like a pro and dramatically improve your scoring without changing your swing.

Why Course Management Separates Pros from Amateurs

Course management is the backbone of golf pro strategy. It's the reason tour players can shoot low scores even when their ball-striking isn't at its best. While amateurs often focus exclusively on swing mechanics, professionals understand that smart decision-making on the course is just as important as technical skill.

The Numbers Don't Lie: How Pros Approach Each Shot

PGA Tour statistics reveal a fascinating truth: the difference between elite players and average professionals often comes down to decision-making rather than raw talent.

Consider strokes gained data. Tour players excel at:

-Avoiding big numbers: They rarely make double bogeys or worse because they play conservative golf when necessary.

-Maximizing birdie opportunities: They identify high-percentage birdie holes and attack them strategically.

-Short game excellence: When they miss greens, they position themselves for easy up-and-downs.

The average amateur, on the other hand, takes unnecessary risks, aims at tucked pins over water, and fails to consider safe bailout areas. This aggressive approach leads to penalty strokes, big numbers, and frustration.

By adopting golf pro strategy principles, you can eliminate the mental errors that inflate your scores and start playing smarter golf immediately.

Playing to Your Strengths vs. Forcing Heroic Shots

One of the most important lessons from tour players is knowing when to attack and when to play safe. This requires honest self-assessment of your game.

Ask yourself:

-What's my most reliable club?

-Where do I typically miss shots?

-What's my average driving distance?

-How consistent is my short game?

If you know you tend to slice your driver, don't aim down the center of a narrow fairway with out-of-bounds lurking right. Instead, aim left and accept that you might be hitting your second shot from the light rough.

If your approach shots typically come up short, club up and aim for the middle of the green rather than attacking a front pin guarded by water.

Tour professionals play to their strengths and minimize weaknesses. They don't try to hit shots they haven't practiced. They trust their game plan and execute with confidence.

The Hole19 Golf App helps you make these strategic decisions by providing accurate yardages, shot tracking data, and performance statistics that reveal your true strengths and weaknesses. When you know your numbers, you can play smarter golf every single round.

12 Golf Pro Strategy Secrets You Can Use Today

Ready to start thinking like a tour player? Here are 12 golf pro strategy secrets that will transform your course management, improve your decision-making, and help you shoot lower scores without changing your swing.

1. Always Know Your Yardages - Down to the Yard

Precision matters in golf. While amateurs often guess distances or rely on sprinkler heads and 150-yard markers, professional golfers know their exact yardage to the front, middle, and back of every green.

Why? Because club selection is everything. Hitting a shot 10 yards short of the green can mean the difference between a birdie putt and a difficult chip. Being 5 yards long might put you in a back bunker instead of on the putting surface.

Tour players use laser rangefinders and GPS devices to dial in their distances. They account for wind, elevation, and lie conditions before pulling a club.

How the Hole19 App Delivers Tour-Level Distance Data

The Hole19 Golf App gives you tour-quality yardage information right on your smartphone or Smart Watch. With GPS Flyover, you get:

-Accurate distances to the front, middle, and back of the green

-Layup yardages for strategic positioning

-Hazard distances so you know exactly where trouble begins

-HD maps for visual clarity on every hole

But here's where it gets even better: Plays Like Distances factors in elevation changes, giving you the adjusted yardage you need to play. If you're hitting to an elevated green, Hole19 tells you to add yards automatically. No more guessing. No more coming up short.

Know your numbers. It's the first step to playing golf pro strategy.

2. Map Out Your Round Before the First Tee

Tour professionals don't just show up and play. They study the course beforehand, identifying:

-Birdie opportunities (short par 4s, reachable par 5s)

-Danger zones (water hazards, out-of-bounds, tight fairways)

-Preferred angles for approach shots

-Pin positions and how they affect strategy

This pre-round preparation allows them to create a game plan for each hole. They know where to be aggressive and where to play conservative golf.

Pre-Round Strategy with Course Notes and Hole Previews

The Hole19 App makes it easy to preview every hole before you play. You can:

-View HD maps and GPS Flyover to understand hole layout

-Add Notes to any hole (e.g., "aim right side fairway," "front pin = club down")

-Review your past performance on specific holes using Shot Tracker data

By spending just 5-10 minutes reviewing the course in Hole19 before your round, you'll arrive at the first tee with a clear strategy. You'll know which holes to attack and which holes require patience and precision.

This proactive approach is exactly what tour players do - and it's a game-changer for amateurs looking to shoot lower scores.

3. Play Percentage Golf, Not Perfect Golf

Here's a truth that separates pros from amateurs: golf is not a game of perfection. It's a game of managing mistakes and making high-percentage decisions.

Tour professionals don't try to hit every shot perfectly. Instead, they:

-Accept that they'll miss greens occasionally

-Position themselves for easy recovery shots

-Avoid high-risk situations unless the reward justifies it

Think about a par 5 with water down the right side of the fairway. An amateur might pull out the driver and try to bomb it 280 yards, flirting with danger. A tour player might hit a 3-wood or hybrid to ensure they stay in play, then position their second shot for an easy wedge approach.

The pro accepts that laying up strategically is often the smarter play than going for the green in two and risking a penalty stroke.

Play the percentages. Choose the shot that gives you the best chance of success based on your current skill level. Over 18 holes, this approach will save you multiple strokes and lead to consistent scoring.

4. Commit Fully to Every Shot Decision

Once you've made a strategic decision, commit to it fully. Doubt is the enemy of good execution.

Tour players don't stand over a shot second-guessing their club choice. They:

-Pick their target

-Choose the right club

-Visualize the shot shape

-Execute with confidence

If you're debating between a 7-iron and an 8-iron, make a decision and trust it. A committed 8-iron will almost always produce a better result than a half-hearted 7-iron.

Building Confidence Through Data-Driven Decisions

The Hole19 App's Shot Tracker helps you build confidence in your club selection by showing you how far you actually hit each club. Many golfers think they hit their 7-iron 160 yards when they actually average 145 yards.

When you know your true distances, you can make informed decisions and commit to every shot. No more guessing. No more doubt. Just confident execution based on real data.

5. Master Your Miss: Know Where Trouble Lives

Every golfer has a shot pattern. Some players tend to fade the ball. Others draw it naturally. Some struggle with a slice, while others battle a hook.

Professional golfers understand their miss tendencies and use them to their advantage. They:

-Aim away from trouble based on their typical miss

-Accept that every shot won't be perfect

-Position themselves so that even a miss leaves them in a recoverable position

For example, if you tend to slice your driver, don't aim down the middle of a narrow fairway with trees on the right. Aim center-left so that even if you slice it, you're still in play.

On approach shots, if there's water on the right and a bunker on the left, but you know you typically miss right, aim at the left side of the green. Your miss will bring you back toward the center.

Using Shot Patterns to Avoid Big Numbers

The Hole19 App's Shot Tracker reveals your shot patterns over time. By analyzing your dispersion data, you can see:

-Which direction you typically miss tee shots

-How accurate your approach shots are

-Where you tend to miss greens

Armed with this information, you can adjust your course management strategy to avoid big numbers and play smarter golf.

6. Control Your Emotions Like a Tour Player

Golf is as much a mental game as it is physical. Tour professionals excel at emotional control, staying calm under pressure and bouncing back from mistakes.

They understand that:

-Bad shots happen to everyone

-Dwelling on mistakes leads to more mistakes

-Staying present is the key to consistent performance

When a pro hits a poor tee shot, they don't spiral into frustration. They assess the situation, choose the best recovery shot, and execute. They move on immediately.

Amateurs, on the other hand, often let one bad hole ruin their entire round. They compound mistakes with emotional decisions, leading to double bogeys and worse.

Adopt a tour player mindset:

-Accept mistakes as part of the game

-Focus on the next shot, not the last one

-Maintain a positive attitude even when things aren't going your way

Emotional control is a golf pro strategy that pays dividends over 18 holes.

7. Prioritize Greens in Regulation Over Distance

While driving distance gets a lot of attention, PGA Tour statistics show that greens in regulation (GIR) is one of the strongest predictors of scoring success.

Greens in regulation means hitting the green in:

-Two shots on a par 4

-Three shots on a par 5

-One shot on a par 3

When you hit GIR, you give yourself a birdie opportunity. Even if you two-putt, you walk away with par.

Tour players prioritize accuracy on approach shots over maximum distance off the tee. They'd rather be hitting a 7-iron from the fairway than a 9-iron from the rough.

Tracking GIR Stats with Hole19 Advanced Performance Stats

The Hole19 App's Advanced Performance Stats track your GIR percentage over time, helping you identify trends and areas for improvement.

If you notice your GIR percentage is low, you can dig deeper:

-Are you missing fairways with your driver?

-Are your approach shots coming up short?

-Is your distance control with irons inconsistent?

By analyzing this data, you can focus your practice on the areas that will have the biggest impact on your scoring.

Better approach shots = more greens in regulation = lower scores. It's that simple.

8. Develop a Bulletproof Short Game Strategy

Even tour professionals don't hit every green. The difference is how they recover when they miss.

A strong short game strategy includes:

-Chipping with a variety of clubs (not just wedges)

-Pitch shots with different trajectories

-Bunker play fundamentals

-Lag putting to avoid three-putts

When you miss a green, your goal should be up-and-down (getting the ball in the hole in two strokes). Tour players achieve this at a high rate because they practice short game situations relentlessly.

Chipping, Pitching, and Bunker Play Under Pressure

Develop a go-to chip shot that you can execute under pressure. Use a bump-and-run with a pitching wedge or 9-iron because it's predictable and consistent.

For pitch shots, practice different trajectories:

-Low spinners for tight lies

-High soft shots for tight pins

-Flop shots when you have no green to work with

In bunkers, focus on technique rather than power. A consistent splash shot will get you out of trouble more often than trying to hit it close every time.

The Hole19 App doesn't just track full shots - you can log short game shots too, helping you understand where you're gaining and losing strokes around the greens.

9. Read Greens Like a Pro: Speed Over Line

When it comes to putting, tour professionals know that speed control is more important than reading the break.

Why? Because if you have the right speed, the ball will roll on the intended line. If your speed is off, even a perfect read won't save you.

Professional golfers practice lag putting extensively. Their goal on long putts is to two-putt consistently, leaving themselves tap-in pars rather than risky comeback putts.

Putting Strategy for Consistent Two-Putts

Here's a simple putting strategy used by tour players:

1.On long putts (20+ feet), focus on speed and getting the ball within a 3-foot circle around the hole.

2.On mid-range putts (10-20 feet), read the break but still prioritize dying the ball at the hole.

3.On short putts (inside 5 feet), be aggressive and aim to take out the break.

By adopting this speed-first approach, you'll eliminate three-putts and start converting more birdie opportunities.

The Hole19 App's Performance Stats track your putting average, helping you see if you're improving in this critical area of the game.

10. Use Wind and Elevation Like the Pros Do

Wind and elevation are two factors that amateurs often ignore - but tour players never do.

Wind can add or subtract multiple clubs from your shot. A strong headwind might turn a 7-iron into a 5-iron. A tailwind could make that same shot a 8-iron.

Elevation changes are equally important. Hitting to an elevated green requires more club because the ball loses distance climbing uphill. Conversely, hitting downhill means the ball will fly farther and roll more.

Plays Like Distances: Your Secret Weapon on Hilly Courses

The Hole19 App's Plays Like Distances feature automatically adjusts yardages for elevation changes. Instead of mentally calculating how much uphill or downhill affects your shot, Hole19 does it for you.

For example, if you have 150 yards to the pin but it's 20 feet uphill, Hole19 might show a Plays Like Distance of 155 yards. This tells you to hit your 155-yard club, not your 150-yard club.

This tour-level data removes guesswork and helps you make confident club selections on every shot.

11. "Never Leave a Putt Short" is a Myth

There's an old saying in golf: "Never up, never in." Tour players understand this is not true.

They are great at speed control and understand that if they're actively trying to never leave a putt short, they're risking leaving it further away from the hole.

Let's say you have a 6ft radius of speed control variability. If you never leave putts short, your worst putt will be 6ft after the hole. If you leave some putts short, your worst putt will never be that long.

Imagine you center that 6ft radius around the hole (i.e., 50% of putts are short, 50% of putts are long) - your longest putt will be 3ft. And it's 100% factual that you will hole more 3 footers than 6 footers.

Now, don't think about leaving 3 and 4 footers short - this is especially true for mid to long-distance putts where all you want is to avoid 3-putting!

12. Post-Round Analysis: Learn from Every Shot

Tour professionals don't just play and forget. They analyze their rounds to identify patterns, strengths, and weaknesses.

They ask questions like:

-Where did I lose strokes today?

-Did I make good decisions off the tee?

-How was my short game performance?

-What can I work on before my next round?

This continuous improvement mindset is what separates elite players from the rest and Hole19's Otto AI can make it simple for you.

Shot Tracker, Performance Stats and AI Reports for Continuous Improvement

The Hole19 App makes post-round analysis easy. You can review:

-Every tee shot and where you missed fairways

-Approach shot accuracy and GIR percentage

-Short game performance around the greens

-Putting stats and three-putt avoidance

By reviewing this data after each round, you'll identify patterns in your game. Maybe you're consistently missing fairways right with your driver. Or perhaps your approach shots from 150+ yards are weak.

Once you know where you're losing strokes, you can focus your practice time on those areas. This data-driven approach accelerates improvement and helps you play smarter golf.

Golf Pro Strategy for Different Course Types

Not all courses play the same. Tour professionals adjust their strategy based on course type and conditions. Here's how to apply golf pro strategy to different course styles.

Links Golf Strategy: Managing Wind and Firm Conditions

Links courses are characterized by:

-Firm, fast-running fairways

-Strong, unpredictable winds

-Pot bunkers and natural hazards

-Firm greens that don't hold approach shots

Strategy for links golf:

-Keep the ball low to avoid wind

-Use the bump-and-run instead of high approach shots

-Club down and let the ball roll onto greens

-Aim away from bunkers—they're penal and difficult to escape

-Accept bogeys on difficult holes rather than chasing pars aggressively

Tour players excel at links golf because they embrace the ground game and adapt to conditions. The Hole19 App's Notes feature lets you document wind conditions and preferred shot shapes for future rounds.

Parkland Course Strategy: Targeting Landing Zones

Parkland courses feature:

-Tree-lined fairways

-Soft, receptive greens

-Water hazards and strategic bunkering

-Well-defined landing zones

Strategy for parkland courses:

-Prioritize accuracy over distance off the tee

-Attack pins when greens are soft

-Use elevation to your advantage on approach shots

-Avoid trouble by aiming for fat parts of greens

On parkland courses, course management often revolves around staying in play and avoiding penalty strokes. The Hole19 App's GPS Flyover helps you identify ideal landing zones and hazard distances before you swing.

Desert Golf Strategy: Avoiding Penalty Areas and Waste Bunkers

Desert courses present unique challenges:

-Narrow, target-style fairways

-Waste areas and desert scrub (often unplayable)

-Severe penalties for errant shots

-Firm, fast greens

Strategy for desert golf:

-Play conservatively off the tee—fairways are essential

-Lay up rather than risk desert carries

-Aim for center of greens to avoid trouble

-Use course knowledge to avoid blind hazards

Desert golf rewards accuracy and patience. The Hole19 App gives you the yardage precision needed to navigate tight desert layouts and avoid big numbers.

Mental Game: How Pros Stay Composed Under Pressure

The mental side of golf is where tour professionals truly separate themselves. Here's how they stay composed and execute under pressure.

Pre-Shot Routines That Build Consistency

Tour players have repeatable pre-shot routines that help them:

-Focus on the shot at hand

-Block out distractions

-Build confidence before executing

A typical pre-shot routine includes:

1.Standing behind the ball and visualizing the shot

2.Picking a specific target

3.Taking practice swings to feel the motion

4.Addressing the ball and executing

By following the same routine on every shot, pros eliminate mental clutter and perform consistently.

Visualization Techniques Tour Players Swear By

Visualization is a powerful tool. Tour professionals visualize:

-The ball flight and trajectory

-Where the ball will land and roll

-The feeling of a solid strike

By creating a mental picture before executing, they program their subconscious to produce the desired result.

You can do this too. Before every shot, close your eyes and see the shot in your mind. Then step up and execute.

Staying Present: One Shot at a Time

Tour players don't think about their total score during the round. They focus on one shot at a time.

This present-moment focus prevents:

-Anxiety about future holes

-Regret over past mistakes

-Pressure to perform

By staying in the moment, they execute freely and perform at their best.

Adopt this mindset. Don't count your score mid-round. Just focus on the shot in front of you.

Club Selection Strategy: Making Smarter Decisions

Smart club selection is a cornerstone of golf pro strategy. Here's how to choose the right club every time.

When to Hit Driver (and When Not To)

Driver is the longest club in your bag—but it's not always the smartest choice.

Hit driver when:

-The fairway is wide

-There's no trouble to carry

-Distance gives you a significant advantage

Don't hit driver when:

-The fairway is narrow with severe penalties

-A layup club leaves you with a comfortable approach distance

-Wind or trouble makes driver high-risk

Tour players often hit 3-wood or hybrid off the tee for accuracy over distance.

Club Recommendation Feature: Let Data Guide You

The Hole19 App's Club Recommendation feature uses your Shot Tracker data to suggest the optimal club for each shot. It considers:

-Your average distance with each club

-Elevation changes

-Target distance

This data-driven club selection removes guesswork and helps you make confident decisions on every shot.

Approach Shot Strategy: Hitting to the Fat of the Green

On approach shots, tour professionals prioritize hitting greens over attacking pins.

They aim for the fat of the green - the largest, safest landing area - especially when:

-The pin is tucked near trouble

-Wind makes precision difficult

-They're between clubs

By aiming at the center of the green, they give themselves the best chance of hitting the putting surface and avoiding short-sided positions.

This conservative approach leads to more pars and fewer bogeys.

Wedge Play Strategy: Distance Control Wins Tournaments

Distance control with wedges separates good players from great ones. Tour professionals practice wedge distances extensively, knowing their exact carry numbers with every wedge in their bag.

They practice half swings, three-quarter swings, and full swings with each wedge to create a distance ladder.

By mastering wedge distances, they can attack pins with confidence and create birdie opportunities.

Use the Hole19 App's Shot Tracker to document your wedge distances and build a personal distance chart for each club.

How the Hole19 Golf App Supports Pro-Level Strategy

The Hole19 Golf App is your strategic partner on the course, giving you the tools and data you need to think and play like a tour professional.

GPS Flyover and HD Maps for Visual Course Management

Visual clarity is essential for strategic planning. The Hole19 App provides:

-GPS Flyover views of every hole

-HD maps with clear hazard markings

-Front, middle, and back yardages

-Layup distances for strategic positioning

With this visual information, you can plan your shots like a pro and avoid costly mistakes.

Shot Tracker for Understanding Your True Distances

Knowing your numbers is the foundation of smart club selection. The Hole19 App's Shot Tracker records:

-Every shot you hit during the round

-Club used and distance achieved

-Shot patterns and miss tendencies

Over time, this data reveals your true distances with each club, helping you make confident, data-driven decisions on every shot.

Handicap Calculator and Stats to Measure Progress

The Hole19 App automatically calculates your handicap based on your rounds, taking the guesswork out of tracking your progress.

You'll also get detailed performance stats including:

-Greens in regulation percentage

-Driving accuracy

-Putting average

-Up-and-down percentage

By tracking these key metrics, you can identify strengths and weaknesses and focus your practice time on areas that will have the biggest impact on your scoring.

Live Leaderboards for Competitive Motivation

Playing with friends? The Hole19 App's Live Leaderboards let you track scores in real-time, adding a competitive element to your rounds.

Whether you're playing a casual round or a tournament, seeing where you stand motivates you to execute your golf pro strategy with focus and intensity.

Common Strategic Mistakes High Handicappers Make

Even with the best intentions, many golfers make strategic errors that inflate their scores. Here are the most common mistakes and how to fix them.

Mistake #1: Playing for the Hero Shot

Aggressive play has its place - but not when the risk far outweighs the reward.

Trying to carry water from 220 yards when you have a 20% success rate is a recipe for disaster. Instead, lay up to your favorite distance and give yourself a wedge shot you can control.

Tour players know when to be aggressive and when to play safe. They understand that pars add up and bogeys are acceptable when you avoid double bogeys and worse.

Mistake #2: Ignoring Wind and Elevation

Wind and elevation dramatically affect shot distance. Ignoring these factors leads to poor club selection and missed greens.

Use the Hole19 App's Plays Like Distances to account for elevation changes automatically. Factor in wind by adjusting your club selection based on wind direction and strength.

Mistake #3: Poor Tee Shot Strategy

Many amateurs automatically reach for driver without considering:

-Fairway width

-Hazard locations

-Optimal approach distance

Sometimes a 3-wood or hybrid off the tee leaves you in a better position for your approach shot. Strategic tee shots set up easier second shots and lead to lower scores.

Mistake #4: Failing to Track Performance Data

You can't improve what you don't measure. Without tracking your stats, you're guessing at what needs work.

The Hole19 App makes stat tracking effortless. By reviewing your performance data after each round, you'll identify patterns and focus your practice time on the areas that will improve your scoring the most.

Building Your Personal Golf Pro Strategy Playbook

Every golfer is different. Your golf pro strategy should be tailored to your strengths, weaknesses, and playing style.

Identify Your Strengths and Weaknesses

Use the Hole19 App's Advanced Performance Stats to analyze your game:

-Driving accuracy: Are you hitting fairways consistently?

-Greens in regulation: Are your approach shots finding the putting surface?

-Scrambling: When you miss greens, are you getting up-and-down?

-Putting: What's your average putts per round?

Once you know where you're gaining and losing strokes, you can develop a strategic plan to maximize your strengths and minimize your weaknesses.

Create a Game Plan for Your Home Course

Course knowledge is a huge advantage. Spend time mapping out your home course using the Hole19 App:

-Identify birdie opportunities

-Note danger zones and preferred miss areas

-Document ideal tee shot targets for each hole

-Add Notes about wind direction, green slopes, and pin positions

By creating a strategic playbook for your home course, you'll arrive at the first tee with a clear plan for every hole.

Adjust Your Strategy Based on Conditions

Golf course conditions change daily. Wet conditions make courses play longer. Firm conditions require lower trajectory shots. Wind changes everything.

Tour players adjust their strategy based on conditions:

-In wet conditions, they club up and attack pins more aggressively (soft greens hold shots).

-In firm conditions, they aim for front of greens and let balls roll to the pin.

-In windy conditions, they keep the ball low and club up into the wind.

Be flexible with your strategy. What works on a calm day may not work when it's blowing 20 mph.

Final Thoughts: Think Like a Pro, Play Like a Pro

Golf pro strategy isn't about hitting perfect shots. It's about making smart decisions, playing to your strengths, and managing your mistakes over 18 holes.

By adopting the 12 golf pro strategy secrets outlined in this guide, you'll:

-Make better club selections

-Avoid costly mistakes

-Play more consistent golf

-Lower your scores without changing your swing

The Hole19 Golf App is your strategic partner on every round, giving you tour-level data, course insights, and performance tracking to help you think and play like a professional golfer.

Download the Hole19 Golf App today and start playing smarter golf. Because the difference between shooting 85 and shooting 75 isn't only talent - it's strategy.

Play smarter. Score lower. Dominate your game.